No.1 in the #StartUpSeries


As an accountancy company, we work with a lot of start-ups. It’s kind of our thing. We’re there to support and help them grow, so we often come across the challenges that new businesses face. One that seems to crop up a lot? Motivation. Keeping going when the going gets tough. Because lets be honest- we’re only human and the life of an entrepreneur can feel like a long, lonely road at times. So how to get around it? How to stay top-of-your game no matter how many setbacks you get? Here are some of our top tips -

  • Remember Your Why - One of our favourite quotes is: ‘When you have strong enough reasons WHY, you’ll always find the HOW to get you there. And it’s 100% true. Don’t get weighed down by the challenges you face, or even simply the day-to-day mundaneness of work and business. Remember why you’re doing this, what motivated you to begin with & what it means to you to be able to succeed. Think family, finance & dig deeper to find those personal reasons that will spur you on even further. There’s nothing more rewarding than spending your life doing the things you love & if this is your passion, you are GUARANTEED to get to where you want to be if you just keep that unfaltering determination, flexibility in your approach and positive mind-set to push you through the hard days. You’ve got this. We believe in you. Make sure you believe in yourself too and find that fuel within you for what this truly means to you.
  • Think of it as a Challenge - Success doesn’t come easy. You know that, I know that and gee- Richard Branson sure knows it too. He wouldn’t be where he was today if he didn’t! But what separates the winners from the quitters is ATTITUDE. Don’t get disheartened when things don’t always work the way they should; pick yourself up and try again. Test new approaches, try new things and think of it as an exciting challenge! Often, lack of motivation comes because tasks begin to feel like chores. Irradiate that way of thinking and start every day the RIGHT way- celebrating your achievements so far and getting focused on the day’s task at hand!
  • Get Organised & Make a Plan - So once you have the right attitude and the deep-set motivation coming from within you, another huge factor to keeping you motivated will be a plan. Sounds simple right? But the key is in creating it properly. At the top you want to detail those reasons WHY- so that whenever you look at it, you instantly get that boost, you remember why it’s so important to you and you get your head in the right space. From there, you want to take the time to plan out the things you need to do, in realistic steps and timeframes to get you to that level of success you want. And remember, when you first write this down, you may not know all the stages and things you need to do. And that’s ok. The most important thing is getting down what you DO know and then figuring out the stages from there. Break it down in a way that is more manageable so that it’s not overwhelming, but achievable. And that’s not to say it won’t still challenge you - it will! But you have a real map of where you are now, where you plan to go and you can see yourself progress through the key stages. You may also want to add ‘incentives’ or ‘rewards’ into the plan for further motivation. So for example- “Develop a sales funnel for your business, generate X new leads and gain X new clients by X date”… Hit all of these targets & celebrate with a weekend away with your loved ones! Have some fun with it and see how much FURTHER it takes you.

A final note to make?

Enjoy the journey! What you’re doing is incredible. Never forget that. Keep innovating, bounce ideas around, get excited, be determined and most importantly be proud of the progress you’ve made so far. You are unique. You are fantastic! And all of your hard work will be worth it in the end.


For financial help and support, check out our services and please don’t hesitate to get in touch. We look forward to getting to know you!

- The ShelleyHolmes Accountancy Team -